Different situations call for different strategies.
What kind of VR will fit into your marketing plan?
Beyond Reality offers a number of different virtual reality solutions for your and your clients’ needs. Our two main service offerings are “room-scale” and “mobile” virtual reality. So, which service is the right solution for your business?
Mobile VR is quick and easy to get off the ground. On a mobile VR project, we would first render your floorplans in 3D. After decking them out with decorative furniture and other features, we would take 360-degree stereoscopic viewers from different locations within the virtual property. These 360-degree viewing spots would be viewable using any cell phone-based VR device, such as Google Cardboard or Samsung Gear. The benefit of mobile VR is that the equipment needed to view the experience is readily available to the consumer and easy for most people to attain, and you can even provide them to your customers as branded complimentary gifts.
Mobile VR is a great lead generation tool that allows anyone with a smartphone to get a flavor of your property. You can provide links to the VR experience on your ads, website, emails, and even brochures. Mobile VR is a flexible marketing tool, and can be combined with Google Cardboard giveaways and other promotional material to get more eyes on your property, from anywhere in the world.
The disadvantage of mobile VR is that it doesn’t allow for a truly immersive virtual reality experience. Mobile VR provides a 360-degree view of a virtual property from a handful of fixed locations, so prospective buyers aren’t free to explore at their leisure. There is also no interactivity in a mobile VR experience, so an emotional connection between a buyer and your VR property may not be as personal as a room-scale VR experience.
If you're looking for an innovative and immersive experience to truly wow your prospects and customers, then room-scale VR is the option you're looking for. With a high-end headset like the HTC Vive, buyers can literally walk around and experience virtual world around them. In addition, they can use handheld controllers to interact with their virtual environment. They can cook in the kitchen, water plants on the rooftop patio, and teleport to locations in their future home by a simply pointing at where they want to go. Room-scale VR is still a novelty to the majority of future homeowners, and many customers will be blown away by how lifelike the experience is. Your prospective buyers may become truly convinced that they are present at the site of their future home.
Another benefit of room-scale VR is that it taps into some hefty computing power. This means that a wide array of features become accessible to users, including the ability to swap out colour palettes, change furniture styles and adjust the time of day as they please. This makes for an immersive, engaging experience for prospective buyers, and before you know it they'll have formed an emotional bond with the property that they've made "theirs" in virtual reality.
Conversely, the tradeoff with room-scale VR is that the system is not as mobile as a smart phone, and requires 15 minutes to take down and set up time. The experience also cannot be emailed or sent to people who don't own a high-end VR system. With the increased labour to create such an incredible experience for customers, the costs are also typically slightly higher for most projects.