Project Highlight: Centro - (PART 1)

We are delighted to feature a project that we have been working on - Centro, where we created a VR experience to compliment their sales process.

We worked along side Buss Marketing, an innovative real estate marketing group covering Western Canada, to launch a new residential rental building with a sales suite that uses our VR installation to help with the visualization of the property.


Buss Marketing is the brains behind the sales and marketing strategy for Centro, a building developed by Strategic Group. They set the bar high for themselves – to have the whole building fully leased out for the building’s scheduled completion.

In order to accomplish this, Buss Marketing was on the lookout for new ideas and for refreshing angles that they could use to attract traffic to the sales suite. When Beyond Reality and Buss Marketing met to discuss how VR might be incorporated into their current marketing strategy, it was determined that it would be a great fit. Not only will the intrigue of VR drive more foot traffic to the sales centre, but it will also help potential renters visualize what it will be like living there.

The virtual reality experience we created features two fully furnished floor plans, the 1 bedroom and 2 bedroom, as well as day and night views of the huge fully furnished rooftop patio that features a real 360 view of the city, sun lounging area, BBQ stations and cozy firepits.

The building is set to officially launch August 5. Stay tuned for an exciting part 2 of this project highlight for photos and more.


Centro is a new development and will be a five-story building of mixed-use retail and residential space in the well-established neighbourhood of Tuxedo Park in Calgary, Alberta, Canada. This building features gorgeous and modern interior finishes, 9 ft ceilings, and comes with a free to use rooftop patio that overlooks the downtown skyline. Centro is conveniently located close to major transportation routes and only minutes from the downtown core via car or public transport.

To learn more about Centro, please visit:

About Buss Marketing:

Buss Marketing is Calgary’s largest and most successful real estate marketing and sales organization representing condominium developers for over 25 years. Buss Marketing specializes in inner city and suburban project marketing for new condo projects.

Their development services include:

  • Consulting on land acquisition
  • Determination of highest and best land use
  • Consulting on building and unit designs
  • Market Intelligence
  • Creating, designing and managing the marketing campaign
  • Sales management

Buss Marketing's research and experience combined the ability to think out side the box has allowed them to provide developers with the edge necessary to succeed in a competitive market.

To learn more about Buss Marketing, please visit: