Wal-Mart creates VR incubator for VR/AR
According to Bloomberg, "Wal-Mart Stores Inc. is creating a technology-startup incubator in Silicon Valley to identify changes that will reshape the retail experience, including virtual reality, autonomous vehicle and drone delivery and personalized shopping."
Since looking to challenge the online shopping threat of Amazon with its acquisition of ecommerce company Jet.com, this represents the next stepping stone in Wal-Marts online and tech renaissance. The incubator will be called Store No. 8, referring to a store that once experimented with different store layouts to boost profitability.
The startups in Store No. 8 will be focused on robotics, virtual and augmented reality, machine learning and artificial intelligence, according to Wal-Mart, with the ultimate goal of finding opportunities to implement these technologies into Wal-Mart's iconic retail spaces.
Vive Tracker goes on sale
The Vive Tracker, showcased at CES 2017, is an ultra-accurate positional tracker akin to the lighthouse configuration that comes with the HTC Vive. The size of a hockey puck, this innovative technology allows any peripheral to become as accurate as a Vive motion controller. You can watch this video to see the Vive Tracker in action.
Currently, the Vive Tracker in on sale for developers only. We're looking forward to seeing what ground-breaking VR experiences are created using the Tracker and we're already thinking about how we can integrate it into Beyond Reality's own VR offerings!
Google files patent for phone packaging that doubles as a VR headset
Google recently filed a patent for smart phone packaging that doubles as an inexpensive VR headset. Google describes it as the following: "packaging for mobile electronic devices (e.g., smartphone shipping containers) that include integrated virtual reality headsets for use with a respective mobile electronic device."
This could be a great new way to inject VR into the mainstream, by having new Google smart phones come with what surmounts to a free Google Cardboard - the novelty itself is enough to get even the most skeptical VR bystanders curious. Smart move, we hope to see it soon!
That's it for March 2017! For more VR news, real estate marketing tips and Beyond Reality updates, subscribe to our newsletter below!